Starbuck’s Definition Campaign

Illustrator | After Effects

During her time with Cal Poly Dining, they opened up six new Starbucks kiosks and drip coffee stations around campus. The marketing department wanted to create a digital campaign that would display on a standing sign by the store to inform the students of the new locations. The goal was to come up with an engaging display to look at while students waited in line.

The campaign was so successful, Caitlin was tasked with turning the designs into social media assets for Twitter and Facebook. She used Adobe After Effects to turn the still images for the campaign into an animated video that rotated through the different definitions and displayed a map of the locations.